If you want to create some attractive marketing material, whether it’s a website or a leaflet, there are some basic rules that you must apply for your copy to work for you.
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Your headline - this must spark interest with your consumer. A question which addresses your consumers needs or desire is recommended to gain the consumers interest in your material. An ideal way to compile good headlines is to brainstorm your keywords and common problems associated with your subject to help you with this.
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Your language – the language you use in your markerting materials is so important. I don’t mean your spoken language - but your written copy. It’s easy to get lost in your own work and even easier to pick up on the downfalls of others, but try to avoid all aspects of negative language in your marketing materials - if the reader is reading a positive message, they will feel positive too.
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Your message - what are you trying to achieve from your marketing materials? Are you looking for an instant response or sale? Are you looking for feedback? What do you want you consumers to do when they have your material? It may sound silly, but you would be amazed at the large amount of copy that can be produced, perhaps rushed, and as a result be of poor quality. Also think about What’s In It For Your Customers.
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Your guarantee - your consumers will often expect a guarantee from businesses now rather than it being a nice surprise. Therefore you would be daft not to assure your customers that they can have a full re-imbursement of their investment if your product or service is not to their satisfaction, and this needs to be clear on all of your marketing materials too. This is an important part of forming your relationship and trust with the consumer.
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Be different! Consumers are bombarded with marketing materials all the time, whether they realise it or not. Therefore, for your marketing materials to stand out, you do need to be a little different. You can do this by producing your materials in bright colours, or maybe you could include interesting facts or quotes that could be inspiring and of interest? Use your imagination!
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consumers – you wouldn’t existist without your consumers, and you must remember that in everything you do. Remember to acknowledge any recommendations you do receive, and when you do have an obviously delighted consumer, take the opportunity to ask them for a testimonial, particularly if you don’t have any systems in place for collecting this type of thing.
If you add your testimonials to your site as you receive them, you should be updating your site regularly, which Search Engines love, and your consumers should be able to identify with your existing audience. Consumers might even come across a name or company they know – and in this case, testimonials are absolutely priceless!