I write this article a short while after I was involved in a car accident on my day off; I’m very glad to say that no one was seriously injured, at least physically! It may sound silly for me to remind you that keeping your records up to 
date, whether it’s your insurance details for your vehicle and premises, or your customer database, it’s essential – but sometimes it’s easy to forget how important it is! If you don’t ensure that these simple details are maintained accordingly, you could find your self caught in a big pickle!
I was reminded of this when a young lady was unfortunate enough to have not seen the 5 cars in a stationary position in front of her, and ended up writing off 3 cars, including her own, from behind. I’m happy to say that I was basically at the front of the que, and came off pretty lightly considering. My car was drivable and repairable, but if I wasn’t all up to date with my insurers, then it would have been a very bad day!
Not only did the police check that we were all insured appropriately, but they also checked that every single driver involved was breathalised and up to date with their vehicle M.O.T.’s!
My accident is just an example of a bad day that could’ve been a lot worse, and so let this article remind you not to avoid calling your insurers to up date your details, because you never know when someone else will determine the outcome of your day!
Of course, keeping your details up to date goes further than your insurance details; for example, customer details and subscriptions must be managed well, because you can really upset someone if they’ve followed the steps to unsubscribe more than once, and they’re still receiving unwanted mail! It’s even more embarrassing when someone has sadly passed on and a member of their family or a colleague has to chase you up to make sure they don’t hear from you again! It doesn’t look efficient or professional on you and your company, so make an effort to ensure you get it right the first time. Be sure to have return address labels on mailouts and unsubscribe links clearly visible, as this should save you time and money in the long run! Remember that you can increase your business efficiency if you offer your consumers automation and flexibility.
I hope this article reminds you to not only check everything is in order, but also to recognise that we can’t take what we have for granted, because you never know when someone might take it away!
Thank you for reading, and please do share your own experiences below…!
