Whether you’re advertising online, in parish council magazines or in the newspaper – you need to know whether the return on your investment is a good one. This means that whatever time and money you put into your chosen form of advertising, you must measure 
how many enquiries or sales that has created for you, and in-turn, whether it’s been a worth while investment.
Here are a few of ways of capturing where your consumers found you:
- Ask consumer when they enquire through a call or online form
- Ask them on a feedback form
- Ask them on a follow-up e-mail or telephone call
The best forms of marketing vary from business to business, but the idea is to find out which ones work for you, and then keep doing them!
The mistake many small businesses make is to use only one or two forms of marketing. Keep your options open by at least knowing what else you can use when you have the initial funds or time to implement them.
With growing forms of marketing and greater knowledge of the elements required in our materials, it’s much easier to get it right the first or even second time – however, it’s important to know that it may not necessarily be the form of marketing you use that doesn’t work, but quite often it’s the material being sent out.
The only way to ensure you material works is to test it on a small scale. If you don’t do this, you could pay the price for thousands of useless flyers or adverts to go out and not work – it’ll be lost money that you won’t be able to recover. To ensure you get your return on investment, test small, and if you get a good return, then you can then do it on a bigger scale.
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Key Characteristics For Your Communications
So, What Do Your Customers Want?
